Bilth Moments resumes after a short break to address the challenges startups face when deciding on their brand identity; choosing a business name and a logo.
We had the honor to host Mr Edwin Dela, the founder and CEO of BrandNerds Ltd, a creative agency based in Accra, Ghana.
Mr Dela is also a creative designer, photographer, digital marketer, brand strategist and a youth empowerment advocate.
He started by saying that choosing a business name isn’t about what you think or what you want; it is about who you are going to serve and how you want them to accept you.
And we have different formats for picking up names; you can decide on combining two names, coming up abstract names, picking a familiar name that resonates or wordplay names.
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In choosing a business name:
1. Be descriptive but not too general or vague.
2. Creatively use related words.
3. Keep it simple
4. Don’t copy your competitors
5. Choose a scalable name.
6. Avoid hard-to-spell names
7. Conduct a thorough Internet search.
8. Use a name that conveys some meaning.
9. Get feedback on the name
10. Make sure the name sounds good when said aloud.
These basic steps should guide you when coming up with your business name.
Choosing a logo:
“A brand logo can be described as the identity of a company, and quite often, it is the first thing that a potential customer will notice about your business and its overall operations” he says.
And in that light you have to keep your business logo as simple as possible, and keep your colors as attractive and not conflictive.
Importance of a brand logo:
1. Grabs attention
2. Makes a strong first impression (color, design, simplicity and communication).
3. It is the foundation of your brand identity
4. Keeps it visual and memorable
5. Separates you from competition
6. Fosters brand loyalty
7. Evokes emotional responses
These pointers should guide you the next time you are designing a logo for your brand.
A good logo is memorable and makes a great first impression in the minds of the customers. It should be effective at any size whether it is on a billboard or on a simple pen.
A good logo makes an impact both in color as well as in black and white monochromatic shades.
With the brand logos, details are absolutely important. Particular attention must be paid to every element of the logo such as its colors, shapes, and fonts.
All of these elements help to convey a message about your brand to the target audience.
A gym may choose to use thick and bold fonts, while a wedding planner may use fanciful, cursive fonts for its logo.
The visuals and imagery should be appropriate in nature for your company to avoid any sort of discrepancies or confusion.
All colors, shapes, images, and fonts used must be consistent with the idea that is to be communicated to the customers.
It is very important that your logo delivers the correct message about your company including its core values and objectives.
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